A Category On The Rise

Vitamins and Supplements

In the US, the Vitamins, Minerals, and Nutritional & Herbal Supplements (VMHS) market is valued at $36 BILLION*

Increased Sales

Sales in the US increased by approximately $6 BILLION between 2007 and 2012 with growth expected to remain strong**

The World

VMHS is one of the FASTEST GROWING INDUSTRIES in the world***

The Best in a Booming Industry

The health and wellness industry is growing more than ever, with people focused on living healthier lives. Using a consultative method, Complete Nutrition emerges from the competition as an industry leader. Through advanced technology and exemplary customer service, you can equip your customers with everything they need to reach their goals. As a Franchise Owner, you can feel good about helping to change lives.

Our History

Complete Nutrition was founded in 2004 by Cory Wiedel and Ryan Zink. With the goal of outthinking, outselling, and out marketing the national competition, they created Complete Nutrition to feature exclusive products that couldn’t be purchased elsewhere. The leadership team continues to innovate the system with services that benefit both customers and Franchise Owners—most recently, an eCommerce platform that boosts store sales and retains customers. The business also provides world-class support to its Franchise Owners through its turnkey marketing materials. Over the years, Complete Nutrition has become more than a supplement store, but rather a lifestyle brand that helps customers achieve their goals.



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Our Executive Team Is Comprised Of Winners

We’ve assembled a team of passionate rock stars who bring extensive experience in both the health and wellness industry and in franchising. This winning combo helps set up our Franchise Owners for success.

Cory Wiedel Founder

Cory Wiedel created Complete Nutrition with years of invaluable knowledge and insights about the nutritional supplement industry. Cory’s vision centered on providing customers with better education, motivation and follow up, while providing positive change through nutrition supplements. Cory’s vision has been proven out, as demonstrated by the franchise’s rapid store growth.

Ryan Zink Co-Founder

Ryan Zink understands franchising. For over 15 years, Ryan has been involved in numerous capacities of nutrition supplement franchising. In 2007, Ryan partnered with Cory Wiedel while serving as President of NDS Nutrition, a nutrition supplement wholesaler to GNC. In 2008, Ryan and Cory sold NDS to a publicly traded company and began to focus on their new retail concept, Complete Nutrition.

Jim Heidenreich CEO

Jim became CEO in December 2015, bringing extensive sales, marketing and general management experience to Complete Nutrition – not to mention his own extensive journey as an avid health and fitness enthusiast. Prior to joining Complete Nutrition, Jim served as SVP/GM for Spectrum Brands $950+M Global Battery business that includes Rayovac and Varta brands. He also brings extensive nutraceutical category experience as Group Vice President for EAS.

Mike Boler CFO

Mike joined Complete Nutrition in 2014 as Vice President of Technology, responsible for providing the technology vision and leadership for Complete Nutrition’s information technology strategy, development, and implementation. He also manages maintenance, upgrades, and cost efficiencies for system effectiveness to remain up to date with current technology in the business world.

Mark Stanek VP of Operations

Mark started with Complete Nutrition in 2008. He has also held the positions of VP of Finance & Corporate Operations and VP of Retail Excellence. Prior to coming to Complete Nutrition, Mark was with Walkers, Inc. as their VP and Corporate Controller.

Jeremy Forsythe VP of Supply Chain

With 31 years of supply chain management experience across several key industries, namely automotive, CPG, foods and food supplements, Jerry joined the Complete Nutrition Team in 2013 as the VP of Supply Chain. Prior to Complete Nutrition, Jerry has held similar roles with Iovate Health Sciences, Irving Tissue, Cavendish Farms, Maple Leaf Foods and Mars Corporation.

Chris Gendron VP of Product Development

Chris joined Complete Nutrition in 2015. Prior to that Chris lead the Product Development team at Isagenix with experience in a variety of product categories, including: powders, tablets, drinks and functional foods. Chris received a dual Bachelor of Science degree in Molecular Biology and Evolutionary Biology from the University of Connecticut, Storrs. Prior to entering the food industry, Chris received a Master’s degree from the University of Maine, Orono.

Angie Kubicek Director of Marketing

Angie is responsible for the strategic and marketing vision of the company. Angie’s team supports all franchisee markets and is driving the company’s growth online and with Amazon. Angie’s career started at Hayneedle, an online home furnishing retailer where she developed her skills in SEO, PR, and branding. From there, Angie’s career took her to Yahoo! and Bailey Lauerman where she worked on Panda Express, Sun Pacific, and Henry Doorly Zoo.